随着新技术条件下人类交往方式的转变，话语及其变迁成为新媒体跨文化传播需要面对的问题。多模态话语分析是建立在语言学基础上，把文字语言与图像、声音等非语言符号结合起来，从整体的角度分析各类符号所组成的表义系统和话语意义，以更好地解释人类传播中交际和互动的话语分析方法。多模态话语包括但不限于文字、图像、声音、视频、动画、图表和色彩等，涵括视觉、听觉、触觉等几大感官模态。多模态话语分析的理论模型及其对新媒体跨文化传播研究具有方法论意义。

 

Abstract:With the transformation of human communication modes under digital technologies, discourse and its changes become the research question that new media intercultural communication studies have to confront. Multimodal discourse analysis is a sort of discourse analysis which has been established on the basis of linguistics, by integrating the language and images, sound and other nonverbal symbols, to analyze the composition of all symbols of the semantic system and discourse meaning from a holistic perspective, in order to explain the communication and interaction of human communication better  in discourse analysis. Multimodal discourse, consisting of literal language and various nonverbal signs, includes not only words, images, sounds, videos, animations, diagrams, colors and so on, but also several sensory modalities, such as sight, hearing and touch.The multimodal discourse analysis which is used in the new media intercultural communication studies,has the positive significance of methodology. 

 

Key words:multimodal discourse analysis; new media; intercultural communication