在数字经济时代,面对数字市场的跨时空性、多边市场性、动态演进性和数据驱动性等新特征,传统市场监管体系存在监管属地原则不适配、传统相关市场界定方法不适配、静态监管理论不适配、价格取向的监管标准不适配等诸多不适应。基于工业经济特征,传统市场监管已经形成理念、目标、职能、工具四位一体的成熟体系。面对数字经济的新特征与传统监管体系的错位,市场监管需要进行创新导向的系统性变革。具体而言,应该从命令—控制走向包容审慎,从干预市场走向服务市场,从事后合规控制走向事前创新引领,从使用刚性工具到使用回应性工具,从而系统性构建与数字经济发展相适应的现代化市场监管体系。
Market Supervision Innovation in the Era of Digital Economy
Qi Yudong,Luan Jing(Beijing Normal University)
Abstract In the era of digital economy, facing the new characteristics of the digital market, such as cross-time-and-space nature, multi-sided markets, dynamic evolution and data-driven operation, the traditional market supervision system encounters numerous incompatibilities, such as the inappropriateness in the principle of territorial supervision, the traditional methods for defining the relevant market, the static supervision theory, and the price-oriented supervision standards. Adapted to the characteristics of the industrial economy, the traditional market supervision has developed a mature four-in-one system integrating concepts, goals, functions and tools. Faced with the mismatch between the new characteristics of the digital economy and the traditional supervision system, market supervision needs to carry out innovation-oriented systemic changes. Specifically, it should shift from command-and-control approach to a more inclusive and prudent one, from intervening in the market to serving the market, from post-hoc compliance control to pre-emptive innovation guidance, from using rigid tools to employing responsive ones, so as to systematically build a modernized market supervision system that is compatible with the development of the digital economy.
Key words digital economy; industrial economy; market supervision
■ 作者简介 戚聿东,北京师范大学经济与工商管理学院教授,北京 100875;栾 菁,北京师范大学经济与工商管理学院博士研究生。