作　者：傅才武 王异凡
关键词：夜间经济；文化空间；文化场景理论；文旅融合；文旅消费；超级文和友
摘　要：

城市文化空间是由传统老建筑与现代商业系统构成的物理场域，也是由文化象征与意义符号构成的特定文化场域，既体现为具象的地理空间位置，又体现为人类社会文化记忆的储存和符号价值载体。长沙超级文和友从餐饮业涉入文创产业领域，不仅促进了城市服务业的增值，而且借助网络流量建构夜间文旅消费热点和“文旅+”溢出效应。超级文和友的发展，得益于长沙城市浓厚的消费文化氛围，反过来又为长沙夜间消费提供了动力。超级文和友通过文化符号的构建和城市文化记忆的重建，激发消费者对特色地域文化的“凝视”与“唤醒”，从而完成大众意识形态的生产和再生产。超级文和友作为城市文旅消费场域和文旅政策的载体，不仅提供了观察空间生产过程的窗口，而且提供了校验场景理论中国本土化维度的基准，具有政策观察窗口和文旅消费模式创新“试验田”的案例价值，为新时代的文旅产业发展提供了政策方向和路径上的启示。

 

Urban Nighttime Tourism Consumption Space From The Perspective of Scene

A Study Based on the Cultural Scene of The Super Wenheyou in Changsha

 

Fu Caiwu，Wang Yifan（Wuhan University）

 

Abstract Urban cultural space is a physical field composed of traditional old buildings and modern commercial systems as well as a specific cultural field composed of cultural symbols and signs, which is reflected both in the concrete geographical space position and in the storage and symbolic value carrier of cultural memory in human society. The Super Wenheyou in Changsha, developing from the catering industry to the cultural and creative industries, not only promotes the value adding of Changsha’s service industry, but also constructs nighttime cultural tourism consumption trending topics and ‘cultural tourism + ' spillover effects with network traffic. The development of The Super Wenheyou benefits from the profound consumption culture in Changsha, which in turn provides an impetus for the city’s nighttime consumption. Through the construction of cultural symbols and the reconstruction of urban cultural memory, The Super Wenheyou activates consumers' staring and awareness of characteristic regional culture, thus completing the production and reproduction of public ideology. As a carrier of urban cultural tourism consumption field and cultural tourism policy, The Super Wenheyou has provided a window to observe the production process of space on the one hand, and a benchmark to verify the localization dimension of scene theory in China on the other hand. It has the case value of policy observation window and ‘experimental field’ of cultural tourism consumption mode innovation, shedding light on policy direction and path for the development of cultural tourism industry in the new era.

Key words   night economy；cultural space；cultural scene theory；integration of culture and tourism；cultural tourism consumption； The Super Wenheyou

 

■  作者简介 傅才武，武汉大学国家文化发展研究院院长、教授、博士生导师；湖北 武汉 430072； 王异凡，武汉大学国家文化发展研究院博士研究生。

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