作　者：匡文波 武晓立
关键词：跨文化传播；新媒体；微信；文化适应；留学生
摘　要：

随着教育国际化的发展，跨文化适应是日益增多的留学生群体在异国学习生活所面临的首要问题，主要体现在社会文化适应和心理适应两方面。微信作为中国市场最为普及的社交媒体，已成为在华留学生融入中国社会的必备工具。实证研究表明，在华留学生微信使用主要受到同伴压力、文化接受程度等因素的影响；留学生的微信使用分别在语言、交际、学习适应等方面对其社会文化适应有积极影响；同时动机与期望、社会成员态度等均会对其自身的心理适应方面产生一定的正向作用。这也进一步凸显了微信使用对在华留学生跨文化适应的重要性。因此，更好地运用新媒体平台进行跨文化传播，能够对在华留学生跨文化适应提供积极有效的帮助。

 

An Analysis of Overseas Students’ Behavior of Using WeChat in China

An Empirical Study from the Perspective of Intercultural Communication

 

Kuang Wenbo, Wu Xiaoli (Renmin University of China)

Abstract  With the development of globalization of education, intercultural adaptation is the primary problem facing the increasing number of international students studying and living in different countries, mainly including socio-cultural adaptation and psychological adaptation. As the most popular social media in China, WeChat has become an indispensable tool for foreign students to integrate into the Chinese society. The result of empirical research shows that the use of WeChat by foreign students has a positive impact on socio-cultural adaption from the aspects of language, communication and learning adaption. In addition, it also has a positive impact on psychological adaption from the aspects of motivation and expectation, and attitudes from society members. This further highlights the importance of WeChat use for intercultural adaptation of foreign students in China. Therefore, better use of the new media platform can provide effective help for foreign students to adapt to the new culture in China.

Key words      intercultural communication; new media; WeChat; acculturation; foreign students

 

■    作者简介 匡文波，管理学博士，中国人民大学新闻学院教授、博士生导师，中国人民大学新闻与社会发展研究中心研究员；北京 100872。

武晓立，中国人民大学新闻学院博士生。

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