Abstract:As a symbol of “second half” of the developing internet phenomenon,mini programs and light apps appear in contemporary society.It is different from the requirements of the App,a targeted development density and frequency of the “double low” niche market of lightweight applications. And they are an important tool for WeChat application to realize the huge expansion.Meanwhile,mini programs and light apps mediate information and news through internet and reconstruct the current social interpersonal structure and promote social interaction between members of the community in the process of pushing the service.According to user scenarios and usage requirements,mini programs and light apps build a specific media-usage-logic,including reality scenario,virtual scenario and augmented reality scenario.As the mix of intelligent technology and mobile network,“human beings-machine-human beings” model has replaced the traditional acquaintance,the absence social has replaced the “face- to- face social” under the association of time and space.

 

Key words:mini programs; light apps; niche market; scene logic; social embeddedness; group interaction